Trone Adds Louisiana-Pacific Corp To Client Roster

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Trone has added Louisiana-Pacific Corp., a building products manufacturer, as a client. The agency will be responsible for LP's public relations for its five branded product lines, including LP SmartSide engineered wood siding, LP WeatherBest composite decking and LP TechShield radiant barrier sheathing, as well as corporate communications projects, trade show support and sales channel relations.

"We were impressed with Trone's depth and experience in the home market. They clearly understand the dynamics of a large corporation, and excel at working with the trade and consumer media," said Mary Cohn, LP's corporate affairs manager in a release.
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