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Client: The Florida Dept. of Citrus

Agency: Saatchi & Saatchi/New York

Director: Tenney Fairchild, Barking Weasel

Talk about flying in the face of convention. This commercial opens on a sleazy looking guy, obviously with morning breath, reading the paper. One look at him and you know why he's attracting flies. He pours a glass of OJ and spills a little. The fly lands in the puddle of OJ, slurps it up and turns into Superfly. They guy whacks it with the paper, but the fly now has the strength to break through the paper and make a beeline for him. First of all, who knows where the fly has been last? And second, I don't find the idea of drinking orange juice

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