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Client: Seiko/Pulsar Agency: The Martin Agency

Here are two watch campaigns in two different time zones. Seiko is keeping up with the times. The ads are informative, well-written and well-art directed. The campaign has raised my perception of Seiko. Pulsar, on the other wrist, is behind the times. The ads are just that-ads. They feel old and offer consumers little more than a nice headline and a smorgasbord of watches. They would make

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