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Unlike the "hip and slick" Cirque du Soleil, the New Pickle Circus, a San Francisco-based family circus, deserves a humbler image, explains CD/writer Tom Witt-a friendly hobo pickle to be precise.

The posters, illustrated by Greg Dearth, are another phase in the facelift that San Francisco agency Witt/Rylander gave the circus last year, adds CD/art director Michael Rylander.

In keeping with the heritage of the circus, which was named after clown Lorenzo Pickle, Witt says, the idea is to blend modern body copy with turn of the

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