Each spot opens with a graphic that reads, "Thoughts that transcend time, from Union Bank." Then heroic, orchestral music starts to swell and famed British actors appear, reading from a selection straight out of the Great Books. There's Alan Bates reading Robert Frost, Sir John Gielgud reading Tennyson and Ben Kingsley reading Percy Bysshe Shelley.
"We didn't want to talk about money, that's crass," says French, who shot the campaign through Union Commercials in London. "We wanted to talk instead about the human condition." As for the highbrow nature of this appeal, French says,