Devo Straps on Helmets for a Fight with McDonald's

Legendary Performance Art Group Sues Golden Arches Over Happy Meal Toy

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Would Devo possibly steal New Wave Nigel from this unfortunate child? According to the Australian Associated Press, the band is suing McDonald's over this "American Idol"-branded toy, which was given away with Happy Meals in April. In addition to sporting the familiar "energy dome" hat, the band says, New Wave Nigel plays a "Devo-esque" song.

Bassist Gerald Casale told the AAP: "This New Wave Nigel doll that they've created is just a complete Devo rip-off, and the red hat is exactly the red hat that I designed, and it's copyrighted and trademarked. ... They didn't ask us anything. Plus, we don't like McDonald's, and we don't like 'American Idol,' so we're doubly offended."

Since the early '80s, the band has repeatedly licensed their invention for extra cash, so one can see why they'd fiercely protect it. In 1982, they wore a version of the helmets for a Diet Coke campaign, and, more recently, they sported blue ones for a performance at Nike's Run Hit Wonder run/concert. Then, of course, there's the play-at-home version, which one can order online.

[AAP via Brooklyn Vegan]
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