Look Out Walmart: Dolly Parton Pioneers First Musician Rocking Chair Exclusive

Partnership With Cracker Barrel Brings Merch to Down-Home Retailer

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Dolly Parton 'Backwoods Barbie'
Walmart's exclusive album with the Eagles moved 3 million copies and has many looking toward the model as an ideal way to roll out marquee releases. You can now count Dolly Parton in that camp, but she's found a twangier arrangement of the popular song.

The legendary singer has signed a deal that will place Dolly merchandise in 588 Cracker Barrel locations, according to USA Today. Starting March 23, each Old Country Store will carry two of her pink, signed and butterfly-logoed rocking chairs on their porches for $199 apiece. Unlike the endless rows of the non-Dolly chairs that normally sell for $129 out in front, these will be limited to 1,350 copies, making this a far more exclusive exclusive.

If you come for the chairs, stay for the grits and possibly her most recent record "Backwoods Barbie," which, while not an exclusive in the AC/DC and Eagles sense, will be available in a special edition with bonus tracks and a commemorative book. The album will be a year old when the promotion begins, but fans looking for more recent material can head to her theme park and pick up "Sha-Kon-O-Hey! Land of Blue Smoke," which is a genuinely exclusive release sold only through Dollywood, her Dixie Stampede dinner theatres and the Great Smoky Mountains Association.

Musicians looking to marketing themselves and successfully cross-promote their own ventures should seriously take a look at the career of Dolly Parton. Whether it's film, beauty products, production companies, water rides or album exclusives, she's done it all.

[USA Today]

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