Minor Chords: The Fray Finds Friends, Jesse McCartney Discovers What Women Want

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A roundup of music-branding and licensing news from SFS' Mike Tunnicliffe:

  • Ad Age's Claude Brodesser-Akner has a piece over at Madison & Vine on the precipitous decline of celebrity retail brands, from LL Cool J to Ashley Judd, whose clothing is languishing on shelves. [Ad Age]

  • The Fray partner up: Hot on the heels of their recently announced far-reaching deal with ABC, The Fray is embarking on a marketing campaign in conjunction the Rhapsody music service to promote its new album. The promotion includes a Rhapsody-sponsored concert, exclusive downloads, two TV spots, free album streaming on VH1.com and mobile ads on Verizon's V-Cast service. [Billboard]

  • Jon Bon Jovi dresses to please: Jon Bon Jovi is the latest in a line of musicians and celebrities to team up with Hard Rock International and has lent an original design for the Signature Series 26, a limited-edition T-shirt and pin that will benefit the Philadelphia Soul Charitable Foundation. [Celebrity Brands]

  • Dude smells like a lady: Singer Jesse McCartney is to release a women's perfume in conjunction with First American Brands Inc. The "Wanted" fragrance will launch with a $7.5M promotional campaign. [Celebrity Brands]

  • Keith Urban gets ready for a cookout: Following last year's successful run with Tim McGraw, KC Masterpiece and Kingsford Charcoal have signed on as headline sponsors of the 2009 Keith Urban Escape Together tour. [Billboard]

  • Taylor Swift gets ready for holiday in the sun: Country hit songstress and superstar Taylor Swift will launch her first clothing collaboration -- L.e.i. Sundresses by Taylor Swift -- on Feb. 1, exclusively at Wal-Mart. The junior's line focuses on Swift's signature outfit, featuring a variety of young and casual cotton sundresses retailing at $14 each, according to LicenseMag.Com. [Licensemag]

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Mike Tunnicliffe is founder of NY based Tuna Music LLC, a partner of LA based Filament Entertainment Marketing. Find out more at miketunnicliffe.com.

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