Somehow, the geek divide was breached by licentious text parodying some imagined idea of "street life." The Grand Theft Auto franchise has done something similar -- albeit more visceral -- but now TM Media Group is hoping to cross into an even more dangerous geek territory: turn-based card games. And who will lead the charge? Rappers, of course.
TM Media, a Hollywood-based entertainment company, has licensed the names and likenesses of Ice-T, Guerilla Black and Hot Dollar for "Street Credit," which is being billed as "the first urban-themed collectable card game." In addition to physical cards, there will also be a parallel online version of the game (with virtual cards), which will be supported by in-game ads for new players and eventually subscriptions when one can't get enough thug life.
Hard to say how authentic the game is -- the cards aren't available yet and the online version is currently in closed beta -- but nabbing the progenitor of gangsta rap was definitely a smart move. Black and Dolla, hardly heavy hitters in hip-hop, must have come at a much more reasonable rate and with considerably less clout. In a recent interview on TradersNation.com, TM Media CEO Matt Harmon promised more celebrities, which will be a good thing, because a game he also likened to "Pokemon" and "Magic: The Gathering" will probably need all the cred money can buy.