Minor Chords: 10-23-07

Matchbox 20 Goes Mobile ... the Zune Goes Latin ... and Coke/Pepsi Go to Battle

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  • Although Matchbox 20 frontman Rob Thomas says, "we're not going to do any Honda commercials," the band has an exclusive agreement with AT&T and Napster to use its new album "Exile on Mainstream" to promote a new mobile song downloading service. In addition to the tracks, available for $1.99 apiece, AT&T/Napster will offer exclusive Matchbox 20 concert performances and ringtones. [Billboard] [Wired]

  • A new Wisin-y-Yandel-branded 30GB Zune will go on sale Oct. 29 at Wal-Mart stores for $199. The black, custom-designed mp3 player will come pre-loaded with the latest album ("Wisin vs. Yandel: Los Extraterrestres") from the Latin musicians one week before it hits shelves elsewhere. [PR Newswire]

  • Muse, Kaiser Chiefs, Good Charlotte, Chris Cornell and Korn have been announced as headliners at next year's My Coke Fest, to be held in Johannesburg and Cape Town, South Africa. Of the 10 bands performing over the 2-day fest, half will be African. Meanwhile... Pepsi is co-sponsoring a battle of the bands with New York TV station CW11/WPIX that will be centered around the John Lennon Educational Tour Bus, a mobile audio/video studio. Winning bands will be picked by viewers online at the end of October, and the winner will play on "The CW11 Morning News" on Nov. 23. [Billboard] [PR Newswire]
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