Minor Chords: June 10, 2008

Whole Foods Says Its First 'Artist Discovery' Outperformed Mariah Carey, State Farm Builds a Band

By Published on .

  • More details on Whole Foods' Artist Discovery Series: According to the grocer and Inspire Entertainment, the first disc by Greg Laswell has sold 30% better than new releases by Mariah Carey, Frank Sinatra and Janet Jackson. Of course, they don't specify the time period during which this happened, but the e.p. retails for $4.99, so one could imagine that during the right week it may have outperformed those releases. Whole foods is planning to issue four releases like this, and Inspire is accepting more submissions. [Press release]

  • Want to smell like a queen? Now how about a Queen Latifah? Got ya there! Here comes the Cover Girl spokeswoman's perfume from Parlux. [Miami Herald via Wooohah!]

  • AT&T is currently featuring R&B singer Thalia to promote its network coverage during radio and TV spots on Spanish language networks. The latter features the Mexican singer/actress shooting the video for her single "Ten Paciencia," which will also be pushed as a free AT&T ringtone. The campaign will also be reinforced through in-store displays and specially targeted Telemundo ads that will air during the Mexican national team's soccer games. [Billboard.biz]

  • From Ad Age: For a State Farm ad, Fire Advertainment recruited three "struggling" Mexican musicians who just happened to jell into a legit ensemble. They took on the name Los Felinos de la Noche because their first audience was primarily feline, and all parties involved are hoping the band's four songs will expand into an album's worth of material. [Ad Age]
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