Mountain Dew Frightens, Caffeinates

New Spot For Artist-Designed Bottles Features Menomena Remix

By Published on .

Artist: Menomena
Song: "Weird (Dekoder Remix)"
Marketer: Mountain Dew
Mountain Dew kinda freaks me out for a variety of reasons: it looks diluted Nina Turtle ooze, it tastes like a rusty hinge and the only mountains it might have accumulated on could be in Chernobyl. But now, with this new ad for its Green Label artist-designed bottles, I have a new reason to be frightened.

For the spot, Mountain Dew eschewed art-pop band Menomena's unsettling original version of "Weird" from their last (awesome) album for a recent Dekoder remix that draws out the sinister vibes into something even more menacing. As the track plays, a guy innocently walks into a convenience store to grab a bottle of the yellow-5 elixir, and he's pursued by the same horde of hillbillies, sea creatures and graffiti beasts adorning the bottles.

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