Snack Mix

Missy Elliott Brings the Noise

By Published on .

Missy Elliott, never one to shy from a commercial opportunity, has taken Doritos' bite and opened up one of her beats for everyone to share.

The unabashedly lacking track in this commercial is little more than a few handclaps, toms and a two-note synth line. As anyone with ears can tell, all it needs is a genre mashup to be complete! Like hot wings and bleu cheese baked into the same corn chip, visitors to Snack Strong Productions can mix disco, reggae, mariachi and a number of other genres into Missy's beat to make something sorta-new out of it. You can even pick out individual instruments to include (like the sound of crunching chips!), and, most intriguingly, you can even record your own vocals to fill out the track.

From there you can send your hip-hop raga to your friends. It would have been nice to submit it to the world and turn the site into a rap battleground, but Doritos Collisions is a really smart concept, executed beautifully on the web and should unleash some buzz. Or at least some sticky fingers onto keyboards.
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