Sprockets, Ingenuity Make Thornton's Ad Sparkle

Wave Sound Designer Tells All

By Published on .

Our sister mag Creativity just put up a Q&A with Wave sound designer Jack Sedgwick about the soundtrack to the Thornton's "Stuck" ad. The Harmony Korine-directed spot needed music that was as fractured and gorgeous as the visuals, and Sedgwick employed some sprockets and editing chops to pull it all together.

The result sounds like a coffee shop open mike interrupted by a cat stepping across one of John Cage's nuts-and-bolts prepared pianos -- in a good way, of course!
Sedgwick: ... "When the pictures start flashing it was a matter of turning up the sound effects, like the ice scraping, which was piercing, the dog barking, the baby screaming and the balloons popping. It was about keeping those sounding a little lo-fi, as well, which I thought just went with the style of the spot and how the kid looks, which is like something out of the 1970's."
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Thorntons: Stuck

[Via Creativity]
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