Swiftcover Won't Cover Future Iggy Pops

U.K. Insurer Tells NME It Categorically Rejects Musicians From Coverage

By Published on .

So U.K. insurer Swiftcover hires notoriously self-destructive musician Iggy Pop to be a spokesperson for a TV/digital campaign. In a spot, Pop, charming as ever, subtly hints that his life is hectic and he needs "insurance on his insurance," and we all laugh and maybe think a little more highly of the company who is willing to cover a beloved figure who used to roll around in broken glass during shows.

Then reality sets in: according to NME, Swiftcover will not cover musicians. The British music mag spoke to several who pointed out the irony of a spokesperson who would normally be refused as a customer, which seems several steps worse than a spokesperson who just isn't a customer. How could no one have thought of this hypocrisy, particularly since the campaign's focus was Pop's testimonial as a customer?


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