On a roll: Doug Verb

Published on .

Doug Verb, 51, was a founder of indoor soccer and managed various aspects of the game from 1978-1993, then diversified into other sports and has been president of the sports marketing firm Action Sports America, Philadelphia, since 1996.

Hot: Minor league baseball promotions. Major league baseball's audience is shrinking but minor league attendance and teams' value is exploding.

Coup: Firing hot dogs 200 feet in the air at minor league baseball fans. The Hot Dog Launcher is now a major promotional vehicle across the U.S.

Opinion: Fans are turning off to major sports thanks to high ticket prices, overpaid players and strikes. They want simple, affordable entertainment.

Tip: Marketers should not waste money on giant sports sponsorship fees. Smaller, local sports deliver much higher value and measurable results.

Prediction: The NBA and other major sports will borrow the tactics of local and minor league sports, making it fun and accessible to real consumers. Or they won't survive.

Edge: Refusing to follow the rules. Indoor soccer failed but it taught us fans want to be closer to the players and to be part of the game.

Most Popular
In this article: