Coup: Creating the long-running nationwide "Homemade Bikini Contest," the Fuddruckers Mother's Day essay contest and numerous well-known bartender competitions.
Opinion: Short-term promotions that happen at the table, integrating products and experiences, get better results than advertising.
Insight: People execute promotions, not agencies. A big part of our success is keeping promotions simple and providing heavy follow-through, making sure bars and restaurants are behind the effort.
Credo: The best promotions are irresistible, drawing consumers in through curiosity and a desire to have fun. Give them a reason to want to interact with the brand.
Edge: We've never lost a client.