On a Roll: Robert Tuchman

Published on .

Robert Tuchman, 29, was introduced to sports marketing through several jobs, and in 1997 at 25 he launched Tuchman Sports Enterprises, New York. He specializes in the increasingly competitive business of organizing sports outings and events for corporations, guests, clients and prospective customers.

Fact: Business-to-business entertainment is hitting record highs. Some companies are planning to lavish $20,000 per person on key customers and prospects over 18 days during the 2002 Olympics in Salt Lake City.

Insight: Global business now involves wooing-and keeping-top customers with imaginative events, and sports remains the top draw.

Tip: Everything has to be perfect. Sought-after corporate guests expect the best seats at events; they want to sit next to a former professional player and attend private parties afterward with sports stars.

Challenge: More women climbing the executive ranks who are not interested in pure sports. Corporate entertainment is expanding to include premier film events, concerts and shows.

Trend: Off-prime-time events allowing corporate types to stage their own golf tournaments at top courses, play touch football at the Super Bowl site and basketball at Madison Square Garden.

Most Popular
In this article: