If only this spot's protagonist were named Ben-then the lyrics would match the way that people have sung the opening chords of Survivor's "Eye of the Tiger" since it first inspired Rocky in 1982, firmly implanting itself into pop culture consciousness. Still, when the lyrics are applied to Glen's life, the song channels all of the motivation of a double shot of espresso, while maintaining the endearing cheekiness that has kept the one-hit wonder alive. That Glen can resist chiming in makes it that much better.
Artist: Survivor Music Company: Elias Arts Audio Mixer: Rex Recker/audioEngine, N.Y. Agency: Fallon Worldwide CD: David Lubars ECD: Ari Merkin CW: Allon Tatarka AD: Rob Baird Agency Producer: John Cline Director: Noam Murro/Biscuit Filmworks Animation: Freestyle Collective Editor: Avi Oron/Bikini Editorial
Chef Boyardee "Rolling Can"
This accordion track serves as a fitting narrative device to back the journey of a can of ravioli as it rolls its way to a hungry little girl, even though the French lyrics don't exactly mesh with the Chef's Italian visage. Simultaneously upbeat, emotive and oddly romantic, the song is mostly amusing, inspiring giggles when the can cruises on the highway, stops at a red light, bounces along a gravel driveway and shoots up a toy slide into the hands of its beloved.
Composer: Tetes Raides Song: "Un P'tit Air" Music Company: Spank! Music & Sound Design/Chicago Agency: Leo Burnett/Chicago CD/CWs: Paul Hirsch, Josh Denberg CD/ADs: Josh Denberg, Paul Hirsch Agency Producer: Tom Keramidas Director: Phil Morrison/Epoch Films, Beverly Hills Editor: Angelo Valencia/Whitehouse, Chicago
Discovery Channel "Antlers"
It's easy to close your eyes and hear this intelligent track backing a buttoned-up financial spot, but the dramatic score of "Antlers" contributes to the mystery and creepiness of a world in which humans have reindeer attributes while making the spot that much funnier with the juxtaposition of comedy and drama. Pulled from a stock library owned by Big Sky Editorial, the low strings also help viewers understand the despair of its main character, who somehow altered the future during a trip to the past to find that humans now sport reindeer antlers. The strings taper to flutes in the man's board room, where he climatically cracks, confesses and is ignored. The strings come back over the Discovery Channel logo and the tagline "Know more than you should."
Music: Stock - DeWolfe Library Agency: Nicebigbrain ECD: Jim Jenkins CW: Kenny Herzog AD: Jim Larmon Agency Producer: Ralph Laucella Director: Jim Jenkins/Hungry Man Editor: Chris Franklin/Big Sky Editorial