Inside Line: High schools' football all-stars mark first game

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National High School All-Star Football Game, slated for Dallas on Dec. 30, will be telecast live on cable's Fox Sports Net. Sports event marketing company SportsLink, Morristown, N.J. is handling the game, being staged for the first time. About 35 players are being selected through Sponsors, in addition to the dot-com, include sports equipment marketer Adams USA, Blue Chip Alley, Lee Apparel Co., Quaker Oats Co.'s Gatorade and Wilson Sporting Goods Co.

Greyhound Lines and Student Advantage, the Boston-based college marketing network, teamed up for a national ad campaign targeting college students by wrapping four Greyhound buses with ads through next August. Each bus, rolling nationwide, promotes a 15% fare discount for Student Advantage members. On-bus promotions mention other Student Advantage corporate partners including Choice Hotels,, Foot Locker and Staples. The effort was handled in-house.

Discovery Communications announced the expansion of its partnership with the National Park Service and the National Park Foundation, designating the cable TV company as a "Proud Partner of America's National Parks." In exchange, Discovery will produce and air three national park-related programming hours per calendar year through 2003, as well as four national public service announcements and at least two in-park visitor center films.

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