Inside line

Published on .

The National Basketball Association signed new partners including Coca-Cola Co.'s Sprite, AOL Time Warner's America Online, Champs Sports and Reebok to its 2002 All-Star balloting effort. On 40 million Sprite bottles shipping to stores this month, plus in-store signage, Sprite urges consumers to vote for their favorite NBA stars. Consumers can also vote inside 573 Champs Sports stores, receiving a coupon for Reebok products; AOL will promote the effort online with video highlights and player profiles and statistics. All consumers voting will be eligible to win free trips to the All-Star game. Voting begins Nov. 15 in all NBA arenas and online at; the promotion concludes Jan. 13, 2002.

Cable TV's Home & Garden Television launches a sweepstakes this month to award one viewer a free trip for two to the Tournament of Roses Parade and Bowl Game in Pasadena on Jan. 1, 2002. Between Nov. 6 and the promotion's conclusion on Dec. 6, one viewer per day will also win a Kodak Max camera; cable affiliates also receive a free pair of binoculars during the promotion, which netted 206,000 entries last year. The promotion is handled in-house.

MasterCard International recently launched its "Priceless Holiday Gifts" promotion giving customers the chance to win one of five prizes in a sweepstakes, including an African Safari and a trip to Formula One car racing school in Britain. Backed by network TV and national print ads, the promotion includes an instant-win game. Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, handles.

Most Popular
In this article: