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Fuddruckers is teaming with Bestfoods and Doubletree Guest Suites for a Mother's Day promotion asking customers to fill out tabletop cards inside its restaurants explaining "why your mom is the world's greatest." Entry materials include 1950s-style photos of hamburgers served with Bestfoods' Real mayonnaise. One winner chosen by a panel of judges will get a free trip for a family of four to Walt Disney World. Entry deadline is May 31; Patrick Henry Creative Promotions, Stafford, Texas, handles.

Promotion Marketing Association will conduct its annual conference on entertainment marketing May 23-24. The "Star Power 2000" conference will be held in Los Angeles at 20th Century Fox Studios. Information: (212) 420-1100.

Disney/ABC Radio Networks and Walt Disney Special Events Group next month launch a 10-city mobile marketing tour for Radio Disney, a syndicated radio program targeting kids. The tour features live performances of some of Radio Disney's most popular musical groups including The Moffatts. The tour also includes appearances of Radio Disney disc jockeys and product sampling from sponsors including Wm. Wrigley Jr. Co.'s Juicy Fruit gum and Disney Interactive's computer game software.

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