Converse "Future Originals"
Laverne and Shirley's theme song loses the schlimazel when interpreted for Converse, and with punk overtones and images of pint-sized plucky anti-heroes the song becomes an upbeat anthem for the nonconformist. Gritty and fun, the spot belongs equally to the band and the stars-most notably a Mick Jagger-in-training who practices in front of the mirror and a little girl in a homemade tutu-and without either just wouldn't be the same.
Music Company: Hest & Kramer, Minneapolis Song: "Making Our Dreams Come True" Composers: Steve Kramer, Jim Weber, Adi Yeshaya, Dan Solovitz Arranger: Adi Yeshaya Agency: Butler, Shine, Stern & Partners CDs: John Butler, Mike Shine ACD: Tom Coates CWs: Lyle Yetman, Ryan Ebner AD: Ricardo Viramontes Director: Lance Acord/Park Pictures Editor: Adam Pertofsky/Rock Paper Scissors
What better soundtrack than a polka for a jaunt through the Alps via bicycle? Bike company Specialized tries to track down Levi Leipheimer, a cyclist training for the Tour de France, for a word about their products, only to be ignored. He's too busy training, so the crew films a random Swiss man instead. It's a concept made funnier by the accordion-backed yodel, and using stock makes it authentic as well.
Song: Weggis Yodel Polka (stock) Audio Mixer: Eben Carr Agency: Goodby, Silverstein & Partners CD: Rich Silverstein GCD: Albert Kelly ACD: Steve Mapp CWs: Roberto Lastra, Craig Mangan AD: Jack Woodworth Director: Albert Kelly/Teak Films Editor: Ted DePalma/GSP Post VFX: Teak Motion Visuals VFX Artist: Treena Loria
Diet Coke "Loft"
If you're going to make a spot about a guy dancing around his apartment, you damn well better have a good track for him to shake it to. Sound Lounge achieves success in "Loft," which shows a man dancing in the way that we do only in our homes when nobody's looking.
Song: "I Love the Way" Musical Artist: BodyRockers Music/Sound Design: Sound Lounge/N.Y. Music/Sound Designer: Tom Jucarone Agency: Foote Cone & Belding/N.Y. CD/CW: Gary Resch Senior ADs: Mark Warfield, Scott Cirlin Agency Music Producer: Gregory Greene Director: Francis Lawrence/DNA Editor: Charlie Johnston/Lost Planet