Honda (U.K.) "Dream"
The mustachioed protagonist of "Dream" does his best Man of La Mancha while driving no less than a dozen vehicles and singing along to the Broadway tune "The Impossible Dream." Andy Williams' rendition of the tune builds like no other anthem, and the theme could be applied to any number of efforts. Bravo to Honda for applying it to their ongoing "Power of Dreams" campaign.
Music: Wave Song: "The Impossible Dream" Musical Artist: Andy Williams Music CD: Johnnie Burn Sound Engineer: Jack Sedgwick Agency: Wieden + Kennedy/London CDs: Tony Davidson, Sean Thompson Director: Ivan Zacharias/Stink
Bellsouth "Plumber Dance Fight"
It's another West Side Story-style dance off-and between plumbers, no less-but the spot for phone book listings features a fantastically-close soundtrack to the original Leonard Bernstein masterpiece, helping to pull off the parody.
Music: In the Groove Agency: WestWayne CDs: Bobby Pearce, Dave Damman CW: Scott Biear AD: John Kendall Director: Rocky Morton/MJZ Editor: Gavin Cutler/MacKenzie Cutler
"Without sports, the world would be a bigger place," claims the latest ESPN spot, proving its point by showing a country-loving Chinese cabbie singing along to Larry Gatlin's "Houston (Means I'm One Day Closer To You)" on the radio while navigating in traffic. The payoff, of course, is when a bus bearing the enormous image of Yao Ming pulls up alongside him, showing how sports made a matchmaker of unlikely nations.
Song: "Houston (Means I'm One Day Closer To You)" Artist: Larry Gatlin Sound Designer: Marc Healy/MacKenzie Cutler Editorial Agency: Wieden + Kennedy/N.Y. ECDs: Todd Waterbury, Kevin Proudfoot CW: Lisa Topol ADs: Robert Rasmussen, Alan Buchanan Director: Robert Logevall/Anonymous Content Editor: MacKenzie Cutler