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M3: Marketers Tap Into Magazines--in Their Pages and Beyond

Increased Connections Between Readers and Advertisers Reap Benefits for Both

M4: Miller, Starcom Use "360-degree" Communications

M4: Maximum Impact

M5: Tabasco's Targeted Campaign Heats Up Brand's Sales

M5: Magazines Make a Difference in Improving ROI

Research and case histories underscore the medium's strength

M6: Magazine Connect With Target Audiences in Many Ways

M7: Mini Ads Throw Tradition Aside

M7: New Technologies Advance Magazine's Flexibility

Magazines Make A Difference

M8: Magazine Publishers of America

M10: AAA Magazines

M12: Automobile Magazine

M14: AutoWeek

M18: Car & Driver

M20: Country Home

M22: Country Living

M24: ESPN the Magazine

M28: Fitness

M30: Forbes

M32: Organic Style

M34: Parenting

M36: Playboy

M38: Reader's Digest

M40: Road & Track

M42: Teen Vogue

M44: TV Guide

M48: YM

Corporate programs

M50: American Express Publishing

M52: Conde Nast

M54: Gruner & Jahr

M56: Hearst Magazines

M64: Time Inc. Women's Group

Sunday Magazines

M58: Parade

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