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Part designers, part toy wizards and maybe even a little bit Dr. Phil, Sam Borkson and Arturo "Tury" Sandoval, better known as the Miami-based artist collective Friendswithyou, are transmitting some seriously feel good vibes via their eponymous designer plush toys. Supposedly carrying soul soothing-or sucking-powers, their stuffed critters like the mischievous Malfi, the Albino Squid and the multi-pedal lucky charm Mr. TTT are part of one of the most embraced toy brands among those in the design know. A fixture at cult pop goods stores, the Friends have also made appearances at art galleries around the country and recently even stepped off the shelves to star in Mr. Wizard The Legend of Speed, showcased in Nike's Art of Speed online film fest (see Borkson and Sandoval, both fine artists who painted together before moving into designing the fuzzy mystical creatures, are also freelance print and motion designers whose collective efforts include projects for American Legacy Foundation's "Truth" campaign, motion graphics for Sony, promos for Latin and even the Jack Black film School of Rock. But ultimately the admittedly Peter Pan-like duo is most excited about disseminating the optimistic gospel of the Friends. "We are giving grownups a set of tools to exercise their innocence," notes Sandoval. "We are really positive about our ability," adds Borkson. "You only have one chance at a life, so it's best to get things that people can feel they are a part of, learn to believe in magic again like when you were a child. We are the only ones who can limit personal success, love, adventure. We need to embrace all the different energies in the world- good and evil-and make them work for us directly."

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