Julie Bornstein stands out for her straightforward, no-nonsense plan to expand the company. In her previous role as senior VP at Sephora Digital, she was responsible for doubling the company's e-commerce business, launching the fresh and friendly Sephora.com and changing the in-store experience to more warmly embrace technology.

In her new role, she hopes to help the company think in a more 360-degree, consumer-centric way, and innovate from a customer experience perspective -- something that Sephora has always been good at, since the company is beloved for its no-hard-sell approach.

This year Ms. Bornstein plans to launch Color IQ, a program that will scan customers' skin to determine their perfect foundation, in partnership with Pantone. She'll also continue to improve Sephora's mobile-commerce platform. It's a decidedly aggressive approach. According to NPD Group, the beauty-industry sales rose 12% in the first quarter of this year compared with the year-ago period; makeup grew 13%.

What makes Sephora stand out, said Ms. Bornstein, "is a combination of having the best product and brand selection, and being the first out there to discover them."

Twitter:
@juliebornstein

Home:
San Francisco

Did you know?
Her favorite sport is hula hooping and favorite movie is "Sixteen Candles."