Women to Watch 2013

Women to Watch: Ly Tran, Proof Advertising

Director-Digital Strategy and Architecture, Age 38

By Published on .

Ly Tran
Ly Tran

Ly Tran wants to turn turkey into bacon.

She's hoping that Austin, Texas-based Proof Advertising's work for Cargill's meat brands will bring that white meat as much attention (and internet love) as bacon -- and also earn her some points with the health police.

Ms. Tran is widely seen as one of the more bold thinkers in the digital creative space. Her digital journey began at in the admissions office at her college, Emerson College, where she developed the college's first website and email program, teaching herself HTML after finishing up class and her job giving tours to prospective students and their parents.

Her most recent work, for the city of San Antonio's tourism board, married trends like reviews from strangers (TripAdvisor was her inspiration); reviews from friends (Facebook); and the information from the city itself to create a truly social destination for visitors.

"When I look at the future, I am so excited, because my 14-year-old son is able to challenge me because he's doing a course in digital media in school," she said. "Everything feels so new."

Twitter handle:


First job?
"Selling tickets at a local movie theater. Free movies, free popcorn. Great first job! First professional job was at BBDO based in Los Angeles when David Lubars was in charge. Great first job!"

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