Some would prefer keeping their work and personal lives separate, but Tereasa Surratt argues that for creatives, "you don't shut that off." The Ogilvy Chicago exec has long incorporated the personal -- from her dog Frankie to Camp Wandawega, a Wisconsin camp she and her husband revamped into a hotel -- into magazine shoots and campaigns for clients like American Family Insurance and Huggies.
It's a mind-set that's ultimately helped Ogilvy, Chicago, an agency that in the past couple years has nearly doubled its headcount to 600 employees, push its creative offering forward with what she calls a "brand-immersion experience," resulting in well-known campaigns such as Dove's Campaign for Real Beauty, and recently, the Huggies baby-shower planner on Pinterest. It also seems to fit with the best advice she ever got, which was from Ogilvy Chairman Emeritus Shelly Lazarus: "You have infinite capacity for the thing that you love."
A daughter -- Charlie (age 2.5 going on 15)
Do you wear jeans to work?
Of course! It's the creative department.
Frankie, the mutt … and supermodel. He's modeled for everything from Lands End to CB2 and Flor.
Did you know?
She is married to OgilvyOne's managing director and executive creative director, David Hernandez.