If you could have dinner with one person, alive or dead, who would it be and why?
It’d be my Grandpa, Levar Taylor, and he passed almost two years ago. I loved every conversation I had with him. What I like to say about him is that he lived by his own rules before it was cool to do that. He was a mechanic and yet decided to start his own Volkswagen repair shop business and several businesses thereafter. He truly wanted to create a life that he loved. He was a collector and adventurer and yet devoted himself to his family. So I find myself following a lot in his footsteps.
What are the top two social media sites you use on a regular basis?
I’m on Instagram for friends, family, marketing updates, things like that. TikTok is my No. 2. It’s a hotbed of authenticity, and it’s the Wild West. I love it for its unpolished nature. I love the creativity that I’m seeing, the self-expression. And obviously, there’s a ton of amazing new marketing avenues that come with TikTok that get us all really excited.
What’s currently on your bedside reading list?
Byron Sharp’s “How Brands Grow.” And a good combination of that with Daniel Kahneman’s “Thinking Fast and Slow.”
“How Brands Grow” informs a lot of the way that I strategize for our marketing budget, and how I inform the organization around how we’re going to spend our money. “Thinking Fast and Slow” helps me truly decipher and understand the consumer’s mindset. The balance of those two philosophies really underpins how I approach marketing. Personally, though, I’m a Taylor Jenkins Reid junkie. I've read five [of her] books. And they just continue to totally entertain when you begin to unwind.
What was the last show you binge-watched?
“The Bear.” I think so much of our society and our culture values leisure and luxury as the hallmarks of a happy and fulfilled life. What I love about “The Bear” is that it places the focus on purpose and relationships as the key to fulfillment and happiness. And it does it in such a super creative, energetic way that keeps you enthralled and along for the ride the entire time.
At what age do you hope to retire?
I don’t know if it’s retirement, but in terms of walking away from the day-to-day, my goal would be to do that at 50. So I've got 12-plus years to go. I love this job. I love being in the leadership spot at a wonderful business with great people. I love the team I work with here at Health-Ade. And I love businesses like this where we’re trying to make a difference in the world. But in another 12 years or so I can imagine myself stepping back and doing more board positions or consulting so that I can free up my time for other pursuits.