The NFL might be the most powerful TV media force on the planet today—but when it comes to social media, the league was a lightweight as recently as 2012. That is when Blake Stuchin joined as director for digital media business development. “We had a Facebook account, we had a Twitter account and we had a staff of one. We had no partnerships,” he recalls.
Flash-forward to today and the league is flooding social media with innovative content, thanks to Stuchin's leadership. That includes the “NFL Game Day All-Access” YouTube show that won a Sports Emmy this year, as well as the “NFL TikTok Tailgate” at Super Bowl LV that was headlined by Miley Cyrus and included two hours of live, exclusive pregame content on the league’s TikTok channel. The NFL reaches some 600 million fans worldwide with original content across all of its digital media offerings.