Kothari is responsible for measuring whether Facebook’s ad campaigns are meeting the brand’s goals. Anyone paying attention to modern social media issues knows that boosting Facebook’s brand—positively affecting public sentiment—could be a challenging job. But she says that “every brand has its challenges.”
Kothari worked at Verizon, Unilever and Fitbit before joining Facebook four years ago. “What I love about working at Facebook,” she says, “is that the product is always evolving and always changing toward what the consumer needs are.”
If you could have dinner with one person, alive or dead, who would it be and why?
Ruth Bader Ginsburg is a personal hero of mine. Her wit, intelligence, relentless bravery and strength are an inspiration.
What are the top two social media sites you use on a regular basis?
Facebook and Instagram.
What’s currently on your bedside reading list?
I recently picked up “Things We Lost to the Water,” which is a story told from multiple perspectives about an immigrant Vietnamese family.
What was the last show you binge-watched?
I binged “Ted Lasso” last year and now I am watching each episode of Season Two as it drops. The show always makes me smile.
At what age do you hope to retire?
I don’t know if I would ever want to completely retire. I’d love to eventually spend more of my time working with nonprofits. I currently serve on the board of a nonprofit and I have done pro bono work for several different nonprofits over the years.
See all of Ad Age’s 40 Under 40 honorees.