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Ricardo de Montreuil isn't your typical VP-creative director. Not only does he hold that title at the Mun2 cable network, but at 32, he's already directed a movie-"La Mujer de Mi Hermano" ("My Brother's Wife")-which debuted in the U.S. earlier this year on more than 200 theater screens. That's one of the largest openings for a Spanish-language film in this country.

What's more, his team at Telemundo-owned Mun2 recently picked up a gold and a silver prize in the 2006 Promax & BDA North American Awards Competitions.

Mr. de Montreuil was hired last year to pump up the promotional volume as Mun2 went through a major revamp to better attract a hip, young Latino audience. "I always thought Mun2 had a huge potential but was poorly executed," he says, noting the network's massive ratings growth in recent months.

Antoinette Zel, Telemundo's senior exec VP-network strategy, gives him a big thumbs up: "Ricardo is a true creative force who can travel effortlessly between both the Latin culture and the American experience."


* VP-creative director

* Mun2 bagged awards for animation and design at Promax & BDA
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