Mr. Keogh, 37, knows plenty about auto brand building. His move to Audi wraps up almost 11 years at Mercedes-Benz USA.
Although not always in the limelight, Mr. Keogh was deemed by one of his former Mercedes-Benz co-workers as "one of the strongest cards in their deck."
In his last Mercedes-Benz job as general manager-marketing communications, Mr. Keogh says, he's most proud of the current launch campaign for the GL, which includes six humorous 15-second commercials.
Audi of America
* At Mercedes, had a key role in renowned 1996-97 "Falling in Love" blitz