The deadline for Ad Age’s annual 40 Under 40 feature is just a few weeks away. Ahead of its publication on Oct. 4, we are asking former honorees to share career advice, including how they got to where they are today. Don’t forget to nominate your own rising stars for this year’s list ahead of the July 15 deadline. You can do so at AdAge.com/40u40.
It’s been a year since we last spoke with Ryan Avery, senior program activation manager at Twitch. He was finishing out his fourth year in his position, connecting advertisers to content creators through the world of esports and gaming. Avery, a former co-leader of Twitch’s The Black Guild, an organization for Black Twitch employees and creators to advocate for an inclusive, thoughtful environment at the company, helps craft campaigns for brands like Miller and Coca-Cola. After a tumultuous year of pandemic life, Twitch, and Avery, have both evolved and adapted to the COVID world. We caught up with Avery to hear what he’s learned, achieved, and what advice he’d give to his younger self.
Twitch has seen so much movement and growth in the past couple of years. What are you the proudest of, and what are your goals moving forward?
It's difficult to pick one thing, but I would say the increase in the number of creators making a living on Twitch is something that I am incredibly proud to see. Today, more than 850,000 creators each month earn revenue from either Commerce or Ads on Twitch, and that number more than doubled last year. All Twitch employees are united under this one mission, and our teams are delivering—from new commerce updates, to sponsorship opportunities, to ad revenue, and creator development resources, the list goes on. The success in all these areas have given creators the opportunity to become more successful on Twitch, and will help Twitch to become an even stronger live streaming service.
We last spoke with you a year ago when you were featured on our 40 under 40 list. What have you learned in the past year?
I've learned that it’s not just about my own personal growth, when it comes to making an impact on the business. As the business grows, so must the size and capability of its workforce. It’s all about the team. That means taking time to hire and develop talent to elevate the bar across the board. As our team grows, I’ve recognized the opportunities where I can help my colleagues grow, and vice versa.