To check out Ad Age's coverage from the 2013 confab, head here.
#4astransformation Ann Lewnes, CMO Adobe: Why are clients pissed off? Because they have no visibility into ROI.— Rob Salkowitz (@robsalk) March 11, 2013
Lisa Mann of Oreo fame: With multiple agencies replacing the AOR model, agencies must have "soft elbows". #4AsTransformation— Thought Legion (@ThoughtLegion) March 11, 2013
Tobaccowala: only the schizophrenic--not the paranoid--will survive. #4astransformation— Torrence Boone (@torrenceboone) March 11, 2013
Lisa Torres - young people aren't color blind; they're just very comfortable with the rainbow in front of them. #4AsTransformation— Deb Giampoli (@Deb_Giampoli) March 11, 2013
Brian Colbert, Pandora VP Mobile: Do not silo media, advertisers need to think about the audience not the platform. #4AsTransformation— STRATA (@gotostrata) March 12, 2013
"An algorithm cannot replace creativity." Scott Donaton.#4AsTransformation— Grey New York (@GreyGravy) March 12, 2013
Rising media stars: "Unkink the hose"between young talent's voice and actionable thinking in agencies #4AsTransformation— chickfoxgrover (@chickfoxgrover) March 13, 2013