4As Photo Page Four

Opening Dinner and Trade Show Floor

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Photography by Gerardo Mora

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ORLANDO, Fla. (AdAge.com) -- McCann Worldgroup's chief information officer, Gregory M. Smith (above, left), moderates a panel exploring how digital media continue to alter and challenge virtually every aspect of the media planning and buying business. Sounding off on the same topic (above, right) were Strata Marketing President John Shelton (left) and David Prager, chief information officer of Katz Media Group.

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Above left: Gathered around a table during the opening dinner are (standing, left to right) Gary Merrifield, VP-ad sales of Comedy Central; Jack Myers, editor-publisher of 'Media Business Report'; David Rotem, exec VP-ESPN customer marketing and sales; (seated, left to right) Kathy Doyle, senior VP-client services, director of LCI; Danielle DeLauro, VP-sales marketing of CAB (Cable Television Bureau); Richy Glassberg senior VP-TV Guide; Chuck Thompson, senior VP-director of marketing and sales, CAB; and Maureen Posey, group media director of Nestle Purina PetCare. Above, right: From left are Noreen Simmons, director-strategic media planning of Unilever; Ira Sussman, VP-research and insight of CAB, Susan Nathan, senior VP-director of media Research, Universal McCann; and Beth Uyenco, director-research, Microsoft.

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Equal parts carnival, tech expo and product bazaar, the Media Conference Tradeshow in the Royal Pacific Resort Exhibit Hall had more than 100 booths this year.

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Magazine companies were particularly focused in getting their wares (above, left) in front of the gathered media buyers who have listened to a constant stream of news of circulation scandals and declining readership all year. Meanwhile (above, right), software vendors offering tools to mazimize involvement in the various nontraditional media were courting all comers.

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