Report From 4As Conference

Photos From The 4As Management Conference

A Western Barbecue Opens the Event

Published on .

Photography by Michael Maez

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SCOTTSDALE, Ariz. ( -- A western barbecue kicked off the American Association of Advertising Agencies' Management Conference at the Phoenician Resort in Scottsdale, Ariz., yesterday.

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Pouring rain ultimately drove attendees back into the sumptuous resort to listen to a cowboy band inside instead of under the desert stars.

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Leading and welcoming the arriving crowd into the conference for advertising agency CEOs is 4A's President-CEO O. Burtch Drake (above, left). The gathering this year is themed as 'ROI: Return on Ideas, Return on Involvement, Return on Investment.' Also on hand were Kim Palmer and Betty Ryan of Campbell-Ewald (above, right).

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Brian McAndrews of aQuantative and Greg Stuart of the Interactive Agency Bureau (above, left) relaxed after escaping the rain. (Above, right): Bob Taber, left, of Thomas Taber & Drazen, stands with Sal Taibi of Lowe Worldwide and Mike Drazen.

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