Advertising Week 2013

Shake Shack CEO Randy Garutti to Young Brands: Slow Down

'All We Wanted to Do Was Sell a Few Hot Dogs to Support an Art Project'

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Advertising Week isn't all about startups growing at light speed. Young brands and companies, in fact, ought to watch this video with Shake Shack CEO Randy Garutti, who had some advice.

"To grow a brand you can't seek to go out there at the beginning and try to grow this monumental thing," he said. "All we wanted to do was sell a few hot dogs to support an art project. And we did it the best way we knew how. And because of that it grew organically."

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