Cindy Chen, the global head of e-commerce at Mondelez, is making a science of watching Alibaba, the largest e-commerce company in the world. Here she spells out three key observations she's made.
See all of our Advertising Week 2015 coverage here.
Cindy Chen, the global head of e-commerce at Mondelez, is making a science of watching Alibaba, the largest e-commerce company in the world. Here she spells out three key observations she's made.
See all of our Advertising Week 2015 coverage here.