Advertising Week Video: Nissan Digital Exec on How Interactive Has Changed Marketing
Interactive has changed marketing in a multitude of ways, said J. Robert Brown, senior manager of interactive at Nissan North America, after a panel this week at Advertising Week. Particulary game-changing, he said, is its ability to allow the consumer to dive more deeply into the actual experience.
Mr. Brown also talked about some of the challenges that still exist in digital: "Direct response is great, but how do you measure how someone feels about something?"
See all of our Advertising Week 2015 coverage here.