Advertising Week

Spotify at Advertising Week: We Welcome Growing Competition in Streaming Audio

'It's Really Up to Consumers,' Says Amy Vale

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The competition for streaming audio listeners is only getting worse, with powers such as Apple, Clear Channel and Pandora all gunning for the same consumers Spotify needs. But that demonstrates the significant size and value of the market, according to Amy Vale, head of global B2B marketing and branded experiences at Spotify.

"Spotify has been around for a while and we continue to innovate and create great products so it's really up to consumer to decide," Ms. Vale said in this interview from the Ad Age @ space during Advertising Week in New York.

We also asked her about new ad products and the company's consultations with a council of ad agencies.

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