Advertising Week

Advertising Week Video: Inside Twitter's Ad Deal With CBS

Glenn Brown, Senior Director, Twitter Amplify

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Twitter used Advertising Week to announce a new ad deal with CBS that means clips and highlights from 42 shows will be promoted across the social network this fall. Both Twitter and CBS will sell the new distribution to advertisers in packages that could also include TV.

Twitter's Glenn Brown visited Ad Age @ Advertising Week to explain how the joint venture will work.

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