Advertising Week

Why the Los Angeles Ad Market is Resurgent: Advertising Week Video With TBWA's Rob Schwartz

Grand Confluence of Industries and Talent May Actually be Happening

Published on .

What's behind the new energy in LA's ad market?

Los Angeles has always offered the promise of a kind of "grand confluence" between Hollywood, the gaming industry, brands and agencies, according to Rob Schwartz, global creative president at TBWA Worldwide. "But I think now more than ever it's actually going to be realized," he said.

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