From Pereira & O'Dell to Wieden & Kennedy, Here Are the Standout Agencies of the Year
We go through hundreds of submissions to sort out the best of the best for our annual Agency A-List, and it's nearly impossible to choose just 10. That's why we like to call out the "next 10" -- agencies that deserve attention and accolades for their innovation, creativity and effectiveness for clients. Take note of these shops that stood out in 2013.
1. Pereira & O'Dell
San Francisco-based Pereira & O'Dell can boast about hardware and solid growth for 2013. It took home three Grand Prix awards at Cannes last year for Toshiba's "The Beauty Inside," plus a daytime Emmy. It also grew by leaps and bounds -- increasing revenue 25% and employees by 18%. Not bad for an agency that opened six years ago.
Deutsch's 2013 was busy. It named creative chiefs Kerry Keenan and Pete Favat for its two offices and adding accounts like Taco Bell,Johnson & Johnson, 7Up, Netflix and Outback Steakhouse, all of which helped the shop's revenue grow 5%. Deutsch will also have a total of five spots in the Super Bowl for clients Volkswagen, GoDaddy, the Milk Processor's Education Program and Taco Bell. It lost PlayStation, but added Nintendo's digital account.
This San Diego-based MDC shop continues to build on momentum that made it a standout on Ad Age's A-List last year, notching a 36% revenue increase in 2013. The agency counts among its wins last year Red Robin, Petco, Wild Turkey Bourbon and Souplantation & Sweet Tomatoes restaurants -- all without a single account loss.
As creative agencies scramble to stay relevant in a digital world, KBS+ is doing something right. In 2013, the shop saw a 14% increase in revenue. It added global scope to its BMW business, setting itself up for growth and geographical expansion this year, and added accounts including Jay Z Gold fragrance, Boar's Head and Harman. The shop's Nike skateboarding campaign went viral, leading to the most successful sneaker launch in Nike SB history.
Last January, Rokkan was Ad Age's No. 1 agency to watch, and the Publicis Groupe digital shop didn't disappoint. By the end of 2013, it had lost no business and achieved double-digit growth for its second consecutive year. It doubled its new-business-win rate, with 22 new relationships, and pushed its way onto the roster of top marketers like Procter & Gamble (Herbal Essences); General Mills (Lucky Charms, Old El Paso and Progresso); and Darden Restaurants (LongHorn Steakhouse). Rokkan also expanded geographically, adding offices in Chicago and Los Angeles and expanding its remit in Europe through new client Aer Lingus.
Despite losing founding partner and Chief Strategy Officer Gene Liebel among other senior-level staffers, Huge prevailed with a staggering 38% growth and $130 million in revenue last year. The digital shop added work from clients like Coca- Cola, eBay, the U.S. Department of Homeland Security, Nike and Nestlé among others. It was also responsible for high-profile web launches, such as NYC.gov and the Pizza Hut Xbox app. The shop isn't putting all its eggs in one basket, however: roughly 40% of its global revenue now comes from offices outside its New York headquarters.
CAA, an agency to watch last year, in 2013 kept proving Hollywood has a lot to offer adland. Coca-Cola tapped CAA and Ridley Scott to reimagine its polar bears, resulting in a six-minute film that saw the 80-year old icons speak for the first time. For Chipotle, it created "The Scarecrow," another widely watched branded film, and it created marketing assets for the most-talked-about consumer product of the year, Google Glass.
With 44 staffers, New York-based Barton F. Graf 9000 proved in 2013 that it's a small agency with big, often really funny, ideas. The shop's comedic approach reinvigorated the Little Caesar's brand with ads featuring astronauts exploring the far reaches of Deep Dish pizza, while for Dish network it generated awareness of the Hopper product with a "Talk Boston" online game. Revenue grew 17%, thanks to wins from Unilever and PepsiCo.
Though its name sounds silly, clients are increasingly taking this 20-year-old West Coast shop seriously. In 2013, it won seven out of nine pitches including digital for Scion, the launch of Amazon Kindle's Paperwhite and Papa Murphy's. Revenue was up 31% and the shop recruited six senior executives -- four of them digital -- underscoring its dedication to the discipline.
10. Wieden & Kennedy
Dan Wieden's move to chairman last year signaled the culture and creativity at Wieden & Kennedy can transcend him. W&K delivered hilarious work for Old Spice and Dodge and won Herbal Essences, Trident, Turbo Tax and Maxwell House. But it lost Diet Coke and Levi's -- a sign that the agency must concerntrate on client retention.