Advertising Week 2015

Unilever's Rob Candelino Weighs TV Vs. Digital Video

Exec Explains Why Engagement Can Win Over Scale

Published on .

Advertising Age Player

More viewers or more engagement?

Unilever VP-Marketing and General Manager Haircare Rob Candelino may well opt for the latter. Interviewed at Advertising Week, Mr. Candelino said that he would "perhaps take a lower viewer amount in digital if it creates a degree of engagement where we can have a conversation and dialog with people who acutally use our brand."

See what else he has to say about the merits of TV vs. digital video.

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