Agency A-List 2015

Creativity Innovators of the Year 2015: Anomaly, New York

Creativity Innovators of the Year

By Published on .

Anomaly New York proved one of the year's most powerful storytellers. It kicked off 2014 by getting Super Bowl watchers feeling warm and fuzzy, once again, with "Puppy Love" for Budweiser. The tear-inducing tale of a Clydesdale's farewell to his canine pal was a worthy follow-up to the emotional "Brotherhood" of the previous year. It delivered another uplifting Bud ad to kick off baseball season, showing how the brand had been there for all the sport's milestones, such as Babe Ruth's signing to the Yankees and the Red Sox's 2012 World Series victory.

Late last year, Diageo's Johnnie Walker tapped Anomaly as its global agency of record, ending the brand's 15-year run with BBH, which created the iconic "Keep Walking" campaign. Anomaly had proved it would be up to the task with its quirky, cinematic film "Gentleman's Wager" for Blue Label, starring Giancarlo Giannini and a tap-dancing Jude Law.

The agency turned out more stunning work for Dick's Sport Goods. Full of emotional texture and nuance, the ads continued to rival that of creative sports giants such as Nike and Adidas. Among them were films for the brand's "Sports Matter" initiative, designed to help sustain youth sports teams. They depicted the personal struggles of young, dedicated athletes, including a lacrosse player who juggles sports practice with schoolwork, caring for her family and working at a fast-food restaurant, where she's subjugated to snotty glances from her more well-to-do peers.

Anomaly also added to Google's oeuvre with films promoting Google Glass and the now-defunct Explorer's program, including one starring Kogi superstar chef Roy Choi "pureeing Leprechaun" for St. Paddy's Day.

Speaking of food, on the IP side, Anomaly also entered its third season of "Avec Ripert," its Emmy-winning collaboration with chef Eric Ripert. It teamed with another food great, Tom Colicchio, on the live event and TV series "Hooked Up," which earned its own Emmy nomination in 2014.

Outside of the culinary world, in 2014 the agency parted ways with in-house grown brand EOS for a seven-figure sum, following its successful dethronement of Chapstick as #1-selling lip balm in the States.

See the other Creativity 2015 Innovators of the Year.

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