Beyond our ten innovators, these agencies delivered more standout ideas that helped push the industry forward.
Barton F. Graf 9000
It's still hard to not wet ourselves laughing at the agency's signature comedy for the likes of Little Caesers and Kayak, but the shop broadened its repertoire with campaigns for mobile game company Super Cell, including popular animated ads for "Clash of Clans" depicting the game's characters in hiarious scenarios and others for "Hay Day" starring Craig Robinson cavorting with farm animals. The agency also launched Axe's cool digital tool for wannabes that helped them figure out if they were trying too hard on social media. On the awards front, the agency earned plenty of love at this year's ad shows for its Climate Name Change push supporting 350.org.
The Singapore-based hub of the U.K. stalwart created work that resonated across the globe, including one of our top films of the year, a hilarious ad that spoofed the marketing conventions of tech giants to promote one of Ikea's most anticipated releases of the year: its catalog. Another excellent film brought horror-filled laughs to the client for Halloween, by spoofing "The Shining."
The digitally-driven shop was involved in a host of cool projects, including the design of the interface, branding and website for Pepsi's Spire, the beverage giant's custom soda fountain. For Mountain Dew, the agency also leapt into the latest digital frontier, virtual reality, letting New Yorkers experience a high-octane tour of Las Vegas skate parks alongside pros Paul Rodriguez and Sean Malto, with the help of Oculus Rift.