For anyone debating whether it's creativity or business strategy that lands an agency on our Agency A-List, the answer is becoming increasingly clear: It's both. These days, smart marketers are looking for much more than a beautiful 30-second spot. The best agencies are happy to oblige, partnering with businesses from the start, assessing their needs and figuring out the best approach to hit targets, drive sales and sometimes invent new categories.
Photo credits (from top): Cover photograph by Stephanie Diani/AP Images for Ad Age. Set design and styling by Amy Taylor. Makeup and Hair Diane Noorlander using Dermalogica, Laura Mercier and Sultra.
Agency A-list: 1. Paul McGeiver; 2. R/GA; 3. McCann; 4. Anomaly; 5. 72andSunny; 6. Deutsch; 7. Layne Harris/360i; 8. Marco Arguello; 9. VML; 10. Zac Wallons. B2B: courtesy Gyro; Multicultural: Andrés Henao; Creativity Innovators: Paul McGeiver; Campaign of the Year: courtesy The Martin Agency; International: FF Shanghai, International Runners-Up: R/GA London and Isobar China; Agency Standouts: (Clockwise from top l.) KBS, Wieden & Kennedy, MediaCom BBDO and Grey; Agencies To Watch: (Clockwise from top l.) Deep Focus, TBWA, Essence, Argonaut and Horizon; Executive of the Year: Lea Crespi/LUZphoto/REDUX; Executives to Watch: (l. to r.) courtesy Coca-Cola, FCB, Omnicom Media Group and CP&B.
Agency A-list: 1. Paul McGeiver; 2. R/GA; 3. McCann; 4. Anomaly; 5. 72andSunny; 6. Deutsch; 7. Layne Harris/360i; 8. Marco Arguello; 9. VML; 10. Zac Wallons. B2B: courtesy Gyro; Multicultural: Andrés Henao; Creativity Innovators: Paul McGeiver; Campaign of the Year: courtesy The Martin Agency; International: FF Shanghai, International Runners-Up: R/GA London and Isobar China; Agency Standouts: (Clockwise from top l.) KBS, Wieden & Kennedy, MediaCom BBDO and Grey; Agencies To Watch: (Clockwise from top l.) Deep Focus, TBWA, Essence, Argonaut and Horizon; Executive of the Year: Lea Crespi/LUZphoto/REDUX; Executives to Watch: (l. to r.) courtesy Coca-Cola, FCB, Omnicom Media Group and CP&B.
