Agency A-List 2016

Ad Age's 2016 Agency Executives to Watch

Four Industry C-Suiters Who Are Poised to Spark Exciting Changes

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Wendy Clark, President-CEO of North America, DDB

Wendy Clark
Wendy Clark Credit: DDB Worldwide

More than a few eyebrows raised when Wendy Clark surprised the industry at the end of 2015, announcing her move from Coca-Cola to DDB Worldwide. Ms. Clark, who became the Omnicom Group agency's president and CEO of North America at the start of the year, is expected to breathe new life into the recently quiet DDB. In addition to her client-side experience, most recently serving as Coke's president-sparkling brands and strategic marketing in North America, she brings expertise on the agency side, having worked at GSD&M earlier in her career. -- Lindsay Stein

Susan Credle, Global Chief Creative Officer, FCB

Susan Credle
Susan Credle

Susan Credle started 2016 with her first day on the job as the new global chief creative officer at FCB, a role that moved her back to New York after six years as the chief creative officer at Leo Burnett USA, Chicago. Ms. Credle's recruitment was one of FCB CEO Carter Murray's highest-profile hires since he joined the Interpublic network in 2013. Mr. Murray has made creative an agency priority as it seeks to snag more lead agency accounts—and now with him and Ms. Credle at the helm, the industry will be watching to see what changes they make creatively, and what new accounts they're able to attract. -- Maureen Morrison

Lori Senecal, Global CEO, CP&B

Lori Senecal
Lori Senecal Credit: Courtesy CP&B

Last March, MDC Partners' CP&B named Lori Senecal, a veteran of MDC and sibling agency KBS, its first global CEO. She was to oversee a number of executives, including CEO Andrew Keller, whose new focus was to be on the U.S., while Ms. Senecal was tasked with overseeing global growth expansion. Mr. Keller left the shop in August, with the role he filled eliminated. The move was somewhat symbolic, as he was among the last of the senior executives still at the agency from Alex Bogusky's heyday. Ms. Senecal's arrival ultimately ushers in a new era for CP&B that is still being written. -- Maureen Morrison

Daryl Simm, CEO, Omnicom Media Group

Daryl Simm
Daryl Simm Credit: Courtesy Omnicom Media Group

In 1998, Daryl Simm left a 14-year career at Procter & Gamble to run Omnicom's media efforts, leading to its first media agency, OMD. Almost two decades later, he's spearheading the launch of Omnicom's third media agency, a move triggered by the biggest new business review of the year: P&G. That Omnicom Media Group win serves as a reminder that the quiet-natured CEO has turned a single media agency into a network powerhouse and data engine within Omnicom. The media agency network in 2014 grew revenue 10% to $2.5 billion, and 2015 was also strong: PHD retained and grew its massive GSK business and won SC Johnson, and OMD won Wells Fargo. And the network continues to push its limits by growing existing offerings and launching programs such as content creation event the Final Fronts. Mr. Simm may be quiet, but he's certainly making a lot of noise. -- Alexandra Bruell

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